Marpipe is a multivariate testing platform for ad creative. Multivariate testing measures the performance of every possible combination of creative variables — images, headlines, logo variations, calls to action, etc. Because we can measure how every variable works with every other variable, we are able to see which ads people love the most and which creative assets people love the most. Marpipe automates the entire multivariate testing process for ad creative. Serve your audience every possible option of ad creative and let them decide what resonates. Then use your data to inform new ads and keep finding winning creative. What makes Marpipe different? - Our self-serve ad builder lets you design experiments on your own with total creative freedom. - We have a testing-only focus, applying automation and the scientific method directly to ad creative. We’re not DCO, campaign management software, or an AI scanner app. - We don't charge based on ad spend. Marpipe is where you apply your ad testing budget — not your ad scaling budget.
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