Publisher Ad Server Software - Най-популярни приложения

Publisher ad servers, often simply called ad servers, enable website publishers to monetize their websites through online advertising. These platforms allow publishers to generate revenue by selling ad space on their sites while keeping their content free for users. Publishers utilize ad servers to handle various ad-related tasks, including creating ad units, setting minimum inventory prices, managing ad trafficking, and tracking conversions and advertiser budgets. Ad servers work in tandem with advertiser campaign management software, which marketers use to purchase the ad inventory offered by publishers. These platforms facilitate the sale of ad space through ad networks, which bundle ad units from multiple publishers and sell them to advertisers. Many publisher ad servers also function as supply-side platforms (SSPs), and a significant number of products in the ad server category are also classified as SSPs. Additionally, some ad servers provide features typically found in mobile app monetization software.

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