Founded by husband and wife team, Rich and Beth Kahn, Anura is an ad fraud solution designed to improve campaign performance by eliminating bots, malware, and human fraud. The couple, who owned a company that was featured in the Inc. 5000 list five years in a row, has a long track record of entrepreneurial success—including earning an Ernst & Young Entrepreneur award in technology. Anura’s solution mitigates ad fraud allowing advertisers to invest more resources toward growing their business. The Anura solution works to eliminate false positives by only marking visitors as fraudulent when it is 100% confident the visitor isn’t real. Benchmarked against validated conversion data, Anura is able to ensure the accuracy and thoroughness of the solution. Anura also offers the most detailed analytics dashboard to provide proof of fraud. With a combination of machine learning and experienced engineers, Anura can detect even the most sophisticated fraud techniques in real time.
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