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Website: tenjin.com
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Tenjin is a mobile measurement partner designed to help businesses track and analyze their app's performance, particularly in terms of cost attribution and ad revenue. It is especially suited for gaming companies due to its robust integration capabilities. By installing a software development kit (SDK) within an app, Tenjin collects and processes data related to user interactions, ad campaigns, and revenue streams. This data is crucial for understanding how different marketing strategies impact app performance and user engagement.
Key features of Tenjin include its ability to provide detailed insights into ad attribution, allowing businesses to assess the effectiveness of their marketing efforts. It also offers tools for tracking revenue generated from in-app ads, helping companies optimize their monetization strategies. Additionally, Tenjin supports various integrations, making it easier for developers to manage multiple platforms and data sources from a single interface. This comprehensive approach to mobile app analytics helps businesses make informed decisions about their marketing and revenue optimization strategies.
Website: tenjin.com
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