"Public Relations (PR) Software" refers to a category of software tools and platforms designed to help businesses and PR professionals manage and streamline their public relations efforts. These tools are used to plan, execute, and monitor PR campaigns, as well as to track media coverage, manage media relationships, and analyze PR performance.
EzyInsights
EzyInsights memantau dan menganalisis kandungan media masa nyata untuk wartawan dan bilik berita, memberi data tentang penglibatan dan trend kandungan.
Arkreach
Arkreach: alat analisis media berita berfokus pembaca untuk bina senarai media, ukur prestasi artikel, optima kandungan dan urus krisis dalam talian menggunakan metrik Arkscore.
Commetric
Commetric menganalisis prestasi media menggunakan ukuran kuantitatif (volum, bahagian suara, aktiviti masa) dan analisis kualitatif (tema, mesej, kesukaan), untuk laporan mingguan/bulanan/suku atau ad-hoc.
OnePitch
OnePitch membantu profesional perhubungan awam mencari dan menyasarkan wartawan relevan, menyediakan senarai media tepat, e-mel sorotan harian, alat pitching dan komuniti sokongan.
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