Persona

Persona is a unified identity platform designed to help organizations securely collect, verify, manage, and make decisions about individuals' and businesses' identities. It offers a comprehensive suite of tools to streamline identity verification processes, ensuring seamless experiences for legitimate users while protecting against fraud.

Key features of Persona include a comprehensive signal library that enhances fraud detection by analyzing both active and passive signals. The platform also improves the detection of visual artifacts left behind by AI-generated face spoofs, reducing false positives and increasing recall. Additionally, Persona offers compromised hardware detection, identifying rooted devices, emulators, and virtual cameras used in fraudulent activities. Its scaled pattern detection capability helps uncover fraud rings and block undetected attacks by identifying suspicious patterns across submissions.

Persona's capabilities are particularly valuable in combating the rising threat of AI-based face spoofs, such as deepfakes and synthetic faces, which have seen a significant surge in recent years. By providing a multi-layered approach to fraud prevention, Persona helps businesses maintain the reliability of their identity verification systems, even as generative AI continues to evolve and pose new challenges. The platform supports a wide range of industries, including social media, fintech, retail, and more, making it a versatile tool for any organization needing robust identity management solutions.