Openprise

Openprise is a comprehensive data automation platform designed to streamline business operations by integrating, automating, and optimizing data processes. It offers a robust suite of tools that enable organizations to unify data from multiple sources, enhance data quality, and create a 360-degree customer view. This platform is particularly beneficial for B2B environments, where it helps implement agile customer data platforms (CDPs) that can be deployed quickly, often within 90 days.

Key features of Openprise include data onboarding, which automates the process of integrating leads from various campaigns into marketing and sales systems, ensuring data consistency and reducing manual errors. The platform also provides data cleansing, enrichment, normalization, and deduplication capabilities, leveraging data from over 20 vendors through the Openprise Data Marketplace. Additionally, Openprise supports the creation of custom applications and APIs using its App Factory and API Factory tools, allowing businesses to tailor solutions to specific needs.

Openprise integrates seamlessly with popular CRM solutions like Salesforce and Microsoft Dynamics 365, ensuring that data flows efficiently across different systems. It also supports advanced business processes such as lead-to-account matching and role assignment, making it suitable for implementing models like the SiriusDecisions Demand Unit Waterfall. Overall, Openprise helps organizations improve data quality, enhance process efficiency, and drive scalable growth by automating and optimizing their data management processes.