InfoSum

InfoSum is a platform designed to connect and analyze data from multiple sources, providing comprehensive insights into customer behavior and preferences. It operates in a post-cookies environment, utilizing patented technology to facilitate seamless data integration and transfer. This capability allows businesses to gain a deeper understanding of their audience without the complexities associated with traditional data management systems.

Key features of InfoSum include its ability to link disparate data sets, ensuring that all data transfers are secure and compliant with privacy regulations like GDPR. The platform eliminates the need for middleware, streamlining the process of data analysis and reducing potential bottlenecks. By leveraging InfoSum, organizations can enhance their customer intelligence, improve marketing strategies, and make more informed business decisions.

InfoSum's technology is particularly beneficial for companies seeking to enhance their data-driven marketing efforts. It supports partnerships with major data providers, allowing businesses to access a wide range of data sources and build robust customer profiles. This approach helps organizations refine their targeting and personalization strategies, ultimately leading to more effective marketing campaigns.