The Demandbase One Smarter GTM™ platform helps teams hit their revenue goals with fewer resources. It uses Account Intelligence, rich and reliable account-level insight, to help you orchestrate sales and marketing moves and inject relevance into every stage of the B2B buying journey. You'll get a single pane of glass that connects every source of intelligence and insight — and every sales and marketing play — so you spot opportunities earlier, engage with them more intelligently, and close deals faster. Create precise audiences using our Account Intelligence, your CRM and MAP data, intent signals, technographics, and more. Then leverage additional capabilities for greater precision and control: the only B2B advertising platform optimized to reach whole buying teams, increase website conversions with personalization, coordinate meaningful customer interactions across your ecosystem and channels, and measure how marketing and sales activities drive pipeline and revenue. Sellers can even leverage their CRM apps to get intelligent insights on contacts and companies and see Demandbase engagement and intent activity. With Demandbase One ABM/ABX/Sales Intelligence, you can coordinate all GTM touches for low-friction buying.

Demandbase is a comprehensive platform designed for account-based marketing (ABM) and go-to-market strategies. It empowers businesses to identify, prioritize, and engage with their most valuable accounts using advanced AI capabilities. The platform integrates intent data, account orchestration, contact enrichment, and content delivery to provide a holistic view of target accounts.

Key features of Demandbase include the creation and management of ideal customer profiles and target account lists based on firmographic, technographic, behavioral, and intent data. It allows for personalized engagement across multiple channels, including ads, content, and web experiences. Additionally, Demandbase offers robust measurement tools to track and optimize ABM performance through metrics such as account engagement scores and revenue impact.

Demandbase also integrates with various CRM systems and sales engagement tools, enhancing data quality and accessibility. Its AI-driven insights help businesses tailor their marketing strategies and sales outreach by analyzing intent signals, engagement metrics, and firmographic data. This enables teams to focus on high-potential leads and streamline their marketing efforts for better efficiency and alignment with sales objectives.

By leveraging Demandbase, organizations can enhance their account-based sales and marketing initiatives, ensuring more targeted and effective customer engagement across all touchpoints. The platform supports seamless workflows for both marketers and sellers, providing actionable insights to drive smarter, data-driven decisions in digital marketing and sales strategies.

This description was generated by AI (artificial intelligence). AI can make mistakes. Check important info.

Categories:

Business

Account-Based Analytics Software

Account Data Management Software

Sales Intelligence Software

Attribution Software

Account-Based Orchestration Platforms

Buyer Intent Data Providers

Marketing Account Intelligence Software

Account-Based Advertising Software

Account-Based Web and Content Experiences Software

Market Intelligence Software

Demand Side Platform (DSP)

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