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CRM software, short for customer relationship management, is designed to effectively track and manage customer relationships. It serves as a comprehensive system for recording and organizing interactions between a business, its prospects, and its existing customers. This software consolidates essential customer data, including contact information, interaction history, and transaction summaries, into a centralized and up-to-date record. Primarily used in sales departments, CRM software acts as a central hub for salesforce automation (SFA). It can be seamlessly integrated with various other business applications, such as e-commerce platforms, marketing automation software, customer service software, and CPQ software. This integration ensures a synchronized and enhanced customer experience throughout the entire customer journey. Some CRM solutions offer a wide range of integrated customer-related functions, providing all-in-one functionality that includes marketing automation, help desk, e-commerce tools, ERP, project management, or website management. This comprehensive approach eliminates the need for additional solutions and is particularly beneficial for small and mid-market businesses. On the other hand, standalone CRM solutions primarily focus on sales-related functions, such as contact, account, and pipeline management, without extensive marketing, help desk, or other non-sales-related features.