BERA’s Predictive Brand Technology automates the real-time collection, analysis, and measurement of consumer insights then turns them into predictive analytics to optimize a brand’s strategy to grow, measure and maximize financial outcomes. Our solution is powered by the world’s largest syndicated brand equity data stream that automates the real-time collection, analysis, and measurement of 100+ consumer-based metrics, across 4,000+ brands in 200+ sectors globally. With BERA, brands can discover which metrics determine their brand’s equity, see which audiences offer the best brand growth opportunities, and how to activate the right brand positioning strategy to make smarter brand decisions, grow financial outcomes, and drive business impact.
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