Web content management (WCM) systems enable users to create, edit, and publish various digital content types, including text, audio and video files, and interactive graphics for websites. These systems simplify the content upload and writing process for users without coding skills by providing theme-oriented templates for customized design. WCM systems are commonly used in collaborative settings, allowing multiple team members to oversee and manage web content effectively. They are particularly favored by digital marketing and creative teams. Many WCM solutions can integrate with third-party hosting platforms, enhancing overall website management functionality. Some systems also connect with marketing software, third-party CMS tools, or content analytics solutions, while others may offer features for digital asset management and web design. They share similarities with enterprise content management (ECM), digital experience platforms (DXP), and e-commerce platforms. To qualify for inclusion in the Web Content Management category, a product must: * Provide web-based editing and publishing capabilities for text, images, audio, and video files * Offer templates for content creation * Facilitate collaboration and approval processes for content development
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