In order to be categorized under User Research, a product should: Provide tools to engage customers and/or visitors in real-life brand interactions digitally, in person, or a mix of both. Enable targeting of current customers/users for feedback or gathering feedback from external audiences. Allow for immediate feedback to gather timely opinions on specific aspects of the buyer's journey and individual circumstances. Include features or integrate with tools that aid in tagging, sorting, and sharing individual interviews and responses for analysis, facilitating informed optimization decisions by organizations.
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