Through-channel marketing software enables brands to seamlessly connect with their channel marketers, partners (such as retailers, agents, distributors, and resellers), and agencies to execute scalable marketing programs. This software facilitates the setup of customizable content experiences for local marketers or channel partners, as well as the execution of digital marketing campaigns on behalf of the brand. Also known as distributed marketing software, it offers continuous marketing support to channel partners, aiding companies in managing branding and tracking channel performance. Distinguished from partner management software, which primarily facilitates communication and content exchange between the company and its partners, through-channel marketing software focuses specifically on automating the marketing process. It provides tools for creating campaigns and marketing content, thereby reducing costs for companies. Marketers utilize this software to optimize funding for local marketing and expand advertising and local marketing messages through their distributed networks. Unlike marketing automation software, which also streamlines marketing workflows and measures campaign outcomes, through-channel marketing software is exclusively used by channel partners to amplify brands and boost revenue. It affords brands greater control over the use of marketing materials within distributed networks while offering partners flexibility to customize marketing content. Through-channel marketing software often integrates with CRM software, enabling partners to upload leads and additional records for marketing purposes. To be included in the Through-Channel Marketing category, a product must: * Allow channel partners to access marketing materials, assets, and tools through an automated platform. * Provide lead management capabilities, including lead nurturing, lead scoring, and lead tracking. * Assist channel partners in implementing effective, scalable, and brand-compliant marketing campaigns. * Offer reporting features to track the success of through-channel marketing programs, encompassing emails, events, digital advertising, and other metrics.
Pošalji novu aplikaciju
Mindmatrix
amp.vg
Mindmatrix je platforma koja centralizira upravljanje prodajom i partnerima: PRM, partner marketing, automatizacija marketinga, suradnja kanala i upravljanje multi-dobavljačkim rješenjima.
SproutLoud
sproutloud.com
SproutLoud je platforma za distribuirani lokalni marketing koja centralizira digitalne resurse, upravlja fondovima i poticajima te omogućuje lokalnu prilagodbu i izvršenje marketinških kampanja.
Marvia
getmarvia.com
Marvia je SaaS platforma za lokalni marketing: centralno upravlja, prilagođava i distribuira marketinške materijale.
Vartopia
vartopia.com
Vartopia upravlja partnerskim kanalima i CRM integracijom: upravljanje registracijom poslova, dijeljenje leadova, isplate partnerima, analiza kanala, edukacija i certifikacije.
Vibe.co
vibe.co
Vibe omogućuje svakom marketinškom stručnjaku ili brendu da u roku od 5 minuta postavi TV oglas i pokrene kampanje na više od 500 televizijskih kanala i streaming aplikacija.
StructuredWeb
structuredweb.com
StructuredWeb je platforma za automatizaciju kanala prodaje koja pomaže tehnološkim tvrtkama upravljati i automatizirati marketinške i prodajne aktivnosti s partnerima.
Impartner
impartner.com
Impartner je PRM/TCMA platforma za upravljanje partnerskim odnosima: automatizira onboarding, distribuira sadržaj i prati performanse prodajnih kanala.
xAmplify
xamplify.com
xAmplify je platforma za automatizaciju kanala koja pojednostavljuje upravljanje partnerima, generiranje partner‑leadova i podržava zatvaranje poslova.
Channext
channext.com
Channext je platforma za upravljanje partnerima i kanalima: segmentira partnere, upravlja onboardingom, obukom, marketingom i prodajnim pipelineom, integrira s CRM-om i mjeri angažman.
PowerChord
powerchord.com
PowerChord pomaže proizvođačima i brendovima koji prodaju preko mreža trgovaca da usklade poruke, koriste podatke za optimizaciju marketinških troškova i povežu se s lokalnim kupcima.
Relevize
relevize.com
Relevize omogućuje kanalnim marketinškim timovima upravljanje i lansiranje plaćenih oglasnih kampanja u ime partnera, distribuciju kampanja partnerima i optimizaciju za veći broj leadova.
