Companies utilize subscription revenue management software to monitor sales of subscription-based products and services, such as SaaS. This software aids in identifying the most profitable subscription plans and the factors influencing customer retention and churn. Sales teams use these solutions proactively to mitigate issues that might lead to subscription cancellations. Sales managers leverage this software to track sales performance, attract new customers, and retain existing ones. Additionally, accountants and controllers use the subscription revenue data to assess the company's financial health. Subscription revenue management software can be offered as a standalone product or as part of a broader subscription management suite. When sold separately, it must integrate with subscription management and subscription analytics software.
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