Marketing automation software is designed to automate marketing tasks, streamline workflows, and measure the effectiveness of marketing campaigns. These tools offer a centralized database for storing marketing information and interactions, enabling marketers to create personalized and timely experiences for customers or prospects. With automation features across various marketing aspects such as email, social media, lead generation, direct mail, and digital advertising, these platforms enhance marketing efficiency. One crucial aspect of marketing automation tools is their analytics capabilities, which allow users to evaluate the success of campaigns across different segments and channels. These features measure the impact of campaigns on key performance indicators (KPIs) and return on investment (ROI), as well as their contribution to overall company revenue.

Synerise
Synerise je AI-pokretana platforma za automatizaciju i upravljanje interakcijama u stvarnom vremenu; prikuplja i analizira podatke te izvodi poslovne scenarije u milisekundama.

Go4Clients
Go4Clients je platforma za automatizaciju upravljanja klijentima: kreira automatizirane obrasce, dripa komunikaciju (SMS, e‑mail, pozivi), automatizira kampanje i integrira komunikacijske usluge.

SalesCaptain
SalesCaptain je platforma za lokalne tvrtke koja upravlja komunikacijom s kupcima: upravljanje recenzijama, personalizirane marketinške kampanje, web chat, plaćanja i praćenje interakcija.

SalezShark
SalezShark je CRM platforma koja upravlja kontaktima, zadacima i teritorijima, integrira s aplikacijama trećih strana, pruža analitiku i mobilni pristup za poboljšanje prodaje i odnosa s kupcima.
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