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The primary objective of sales performance management tools is to oversee and evaluate sales progress, identifying and acknowledging success or proactively addressing areas that require improvement. These tools furnish data through scorecards for both individuals and teams, offering transparent insights into progress and potential challenges. Many tools enhance visibility through public dashboards and leaderboards, recognizing high-performing team members and motivating others. Administrators can leverage these tools to set up sales contests, fostering friendly competition among team members. Leaders utilize the provided metrics to guide coaching sessions and discussions. Additionally, these tools play a role in onboarding by making successful processes accessible and visible to new team members. Many sales performance management products seamlessly integrate with CRM software.