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Retail intelligence enhances revenue and operations for retailers by providing insights and advanced analytics. This software collects, manages, and analyzes data from various sources, including internal systems like e-commerce platforms, external sources such as e-commerce marketplaces, and industry benchmarking data from third parties. Data is gathered through integration, parsing, and scraping processes. AI and machine learning are employed to clean and analyze the data for competitive intelligence, market analysis, brand protection, and pricing optimization. Retail intelligence software is utilized by retailers selling online, in-store, and through distribution networks, and while it is particularly prevalent in the consumer packaged goods (CPG) sector due to the high volume of products and transactions, it can also benefit other types of retailers.