Public relations (PR) analytics software empowers companies to gauge the efficacy of their PR initiatives. It furnishes valuable insights into which PR activities drive traffic and engagement, distinguishing effective strategies from less impactful ones. These insights enable PR teams to evaluate the reach of their actions and make informed decisions for future campaigns. Such tools serve as a means for PR firms to demonstrate their value to clients and enable in-house communications professionals to analyze their campaigns. Typically integrated with other PR software like press release distribution, media targeting, and monitoring tools, PR analytics software enhances the effectiveness of PR efforts.
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Business Wire
businesswire.com
Meltwater
meltwater.com
Critical Mention
criticalmention.com
Signal AI
signal-ai.com
Newswire
newswire.com
Muck Rack
muckrack.com
Mynewdesk
mynewsdesk.com
Onclusive
onclusive.com
Notified
notified.com
Prezly
prezly.com
Agility PR Solutions
agilitypr.com
News Exposure
newsexposure.com
Mediaboard
mediaboard.com
Wizikey
wizikey.com
PeakMetrics
peakmetrics.com
MediaHQ
mediahq.com
Propel PRM
propelmypr.com
Prowly
prowly.com
Releasd
releasd.com
MVPR
mvpr.io
Wiztrust
wiztrust.com
CoverageBook
coveragebook.com
ACCESSWIRE
accesswire.com
Truescope
truescope.com
Arkreach
arkreach.com
Commetric
commetric.com
Fullintel
fullintel.com
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