Surefront

Surefront is a comprehensive platform that integrates Product Lifecycle Management (PLM), Product Information Management (PIM), and Customer Relationship Management (CRM) capabilities. It provides a unified space for brands, retailers, and wholesale buyers and sellers to collaborate and manage their product lifecycle from development to market. The platform utilizes patented Immersive Collaboration Technology (ICT) to streamline communication and workflow processes, eliminating the need for multiple software tools and integrations.

Key features of Surefront include real-time collaboration with external partners, centralized product data management, and advanced analytics reporting. It allows users to create professional line sheets, tech packs, and exportable purchase order spreadsheets directly from centralized product data. The platform also supports seamless integration with major Enterprise Resource Planning (ERP) systems, ensuring that businesses can leverage existing infrastructure while benefiting from streamlined product lifecycle management and collaboration.

Surefront's capabilities are designed to enhance productivity and efficiency in B2B communication. It enables teams across design, production, supply chain, and leadership to work together effectively, reducing time-to-market and improving overall business performance. The platform's intuitive interface makes it accessible to users without extensive training, facilitating a smooth transition from traditional PLM tools to a more integrated and collaborative environment.