Substrata

Substrata

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Analyzes verbal, nonverbal and contextual cues in B2B/high-ticket sales to assess buyer intent and engagement, recommend next steps, and automate follow-ups.

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Substrata optimizes B2B sales and high-ticket dealmaking by analyzing multiple communication layers—verbal, nonverbal, and contextual—in deal-related interactions. The platform continuously assesses the dealmaker's position at every stage, providing impactful, data-driven guidance that significantly boosts win rates, shortens sales cycles, and enhances overall goal and quota attainment. Powered by deep-learning social signal processing technology, Substrata is the ultimate dealmaking assistant. It equips dealmakers with transformative insights into the hidden dynamics between sellers and prospects—from mutual social status appraisals and prospect-side perceptions of seller competence to nuanced evaluations of relevancy, scarcity, urgency, consistency, and more. Taking it a step further, Substrata recommends optimal deal-closing tactics tailored to specific market categories, target audiences, perceived solution value, relationship history, deal momentum, and additional contextual factors.

Substrata is a real-time AI-powered platform designed to assist professional dealmakers by analyzing email communications and client interactions to detect emotions, intent, and engagement levels. It offers conversation intelligence and email tracking capabilities that help users identify which leads require immediate attention and when to adjust communication frequency. This enables more informed decision-making and supports faster sales cycles, particularly in industries like luxury real estate where timing and tone are critical.

The platform integrates AI agents that provide quick and context-aware responses to clients, analyze the depth and intensity of customer issues, and automate follow-ups with minimal employee involvement. By translating complex social and conversational cues into actionable insights, Substrata helps sales professionals better understand buyer readiness and preferences. Its features include behavioral cue analysis, email marketing templates, CRM integration, and automated messaging, all contributing to enhanced client engagement and negotiation outcomes. The interface benefits from ongoing improvements aimed at increasing user-friendliness and clarity, especially for those less experienced with AI tools.

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Website: substrata.me

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