SplitMetrics

SplitMetrics is a comprehensive platform designed to enhance your mobile app's visibility and performance through advanced optimization tools. It specializes in Apple Search Ads management, providing a suite of features to streamline keyword discovery, campaign analysis, and competitor research.

The platform's Keyword Discovery tool is particularly noteworthy, as it leverages AI to suggest keywords based on your app's metadata, competitor campaigns, and existing keyword lists. This allows for a more nuanced understanding of user intent and search behavior, enabling you to refine your marketing strategies effectively. Additionally, features like Keyword Gap and CPP Intelligence offer in-depth competitive analysis, helping you identify gaps in your keyword strategy and monitor competitors' custom product pages for inspiration.

SplitMetrics also facilitates the management of Apple Search Ads campaigns, including Search Match discovery campaigns, which simplify the process of selecting and analyzing keywords. By integrating these tools, users can optimize their app's search ranking, improve visibility, and ultimately drive more downloads. The platform's focus on data-driven insights ensures that your marketing efforts are informed by accurate and actionable information, helping you navigate the competitive app market more effectively.