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Optable is a platform designed to provide data management and privacy solutions, focusing on enhancing data privacy and compliance for organizations. Its primary function is to help businesses manage and process data in a secure and compliant manner, ensuring adherence to regulatory standards.
Key features of Optable include advanced data privacy tools, data management capabilities, and compliance solutions. These features enable organizations to efficiently handle data privacy challenges, ensuring that all data processing activities are aligned with relevant regulations and industry standards. By leveraging Optable, businesses can improve their data governance practices, reduce risks associated with data misuse, and enhance overall data security.
Optable's capabilities are particularly beneficial in environments where data privacy and compliance are paramount. It supports organizations in maintaining transparency and trust with their customers by ensuring that data handling practices are robust and compliant. Overall, Optable offers a comprehensive approach to data management, providing tools and solutions that help organizations navigate complex data privacy landscapes effectively.
Optable is an identity, audiences, and collaboration platform that is rooted in privacy-enhancing technologies. Optable enables media sellers and brands to reduce their total cost of ownership on technology, by deploying its robust suite of software tools and capabilities as the foundation upon which they build their digital businesses. In doing so, Optable customers are able to to accelerate their time to value while freeing up internal R&D resources to pursue more meaningful initiatives.
* End-to-end Solution
Optable is designed from the ground up for digital advertising, with everything needed to get precision, performance, and scale from data activations in a single easy-to-use platform. Data connectivity with all major data warehousing, cloud storage, e-commerce, and marketing systems is built-in. First-party identity graph management and resolution is natively integrated. Secure collaboration capabilities are enabled via intuitive clean room applications. Activation to publisher and advertiser ad systems - including Google Ad Manager, DV360, The Trade Desk, Amazon DSP, Meta, TikTok, Permutive, and others - is seamless.
* Integrated for Activation
Optable’s platform has been built to support the real-time use cases required by today’s programmatic advertising ecosystem. Publisher real-time ad activation can be enabled via Javascript, iOS & Android SDKs, as well as server-side SDKs. And audiences can be pushed to major ad platforms and ad systems with the click of a button.
* Frictionless Collaboration
Optable offers multiple options for customers to perfrom frictionless, secure data matching operations with its partners, all with minimal data movement. Optable supports matching between its customers, as well as with external partners, using AWS and/or Snowflake data clean room infrastructure and secure private set intersection technology. Refer to our documentation on Flash Partners to learn more about these unique capabilities.
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