Neon

Neon is a revolutionary platform designed to transform digital advertising by creating an open, collaborative network. It empowers brands to engage directly with their customers using authenticated identities, eliminating the need for intermediaries and enhancing personalization. This approach ensures precise audience targeting, reduces wasted impressions, and fosters genuine customer relationships.

Key features of Neon include PII-based targeting, which leverages authenticated customer identities to guarantee precise audience reach and compliance with global privacy regulations. Brands maintain direct control over customer data and interactions, ensuring transparency in ad performance and complete ownership of customer relationships. Neon also enables brands to act as both publishers and advertisers, allowing them to monetize their existing customer communications and generate new revenue streams through strategic partnerships.

Neon's ecosystem supports multi-channel engagement, integrating with various customer touchpoints such as email, SMS, app notifications, and web push notifications. It facilitates brand-to-brand collaboration, enabling direct partnerships for cross-promotion and providing insights into shared customer segments to maximize ad relevance and ROI. By focusing on authenticated relationships and direct collaboration, Neon helps brands break free from dependency on traditional adtech platforms, creating a more efficient and equitable advertising ecosystem.