Leanplum

Leanplum is a mobile marketing platform designed to enhance the in-app experience through personalized cross-channel campaigns. It offers a comprehensive suite of tools to help businesses engage with their audience more effectively. Key features include the ability to create diverse surveys using built-in templates and themes, allowing for multi-channel engagement and advanced targeting capabilities. This enables businesses to display surveys only to relevant customers, ensuring feedback is both relevant and actionable.

Leanplum also facilitates the collection of app store ratings by embedding rating prompts directly within the application. It provides advanced text and sentiment analysis to extract valuable insights from customer feedback, helping businesses track customer sentiments and identify trends through customizable graphs and dashboards. Additionally, Leanplum allows for the analysis of user sessions to identify issues and improve revenue by addressing them. It supports the creation of custom events and conversion funnels to uncover hidden patterns in user behavior.

The platform integrates with various online tools, enhancing data analysis and providing robust privacy controls to protect customer data. Leanplum also supports the creation of personalized and interactive in-app messages, allowing businesses to engage users more effectively. Its cross-platform testing feature enables experimentation with product updates, ensuring that businesses can continuously improve their offerings based on user feedback and behavior insights. Overall, Leanplum is a versatile tool for businesses seeking to enhance customer engagement and optimize their mobile marketing strategies.