Keen

Keen is a sophisticated platform designed to enhance marketing decision-making through advanced analytics and modeling. It offers adaptive marketing mix modeling software, which helps brands optimize their marketing strategies by analyzing the effectiveness of various channels and campaigns. This capability allows businesses to make informed investment decisions across their entire marketing portfolio.

One of Keen's key strengths is its ability to provide holistic measurement of incrementality across different marketing channels. This includes assessing both direct and indirect impacts, such as halo effects in retail media. By integrating with other technologies, Keen enables predictive planning and optimization recommendations, offering insights into the true incremental impact of marketing investments. This empowers brands to refine their strategies with precision and confidence.

Keen's features support both pre-campaign planning and post-campaign analysis, ensuring that businesses can adapt their marketing approaches in real-time based on actionable insights. The platform's advanced analytics capabilities help align marketing efforts with broader business objectives, fostering better collaboration between marketing, finance, and commercial teams. Overall, Keen serves as a valuable tool for brands seeking to maximize their marketing efficiency and effectiveness across multiple channels.