EQL

EQL is an end-to-end commerce solution to help brands create unforgettable launch experiences for their in-demand products, while giving fans easier access to the products they're passionate about. For too long e-commerce technology hasn’t held up to the demand of the hottest products and experiences. As a result, bots & bad actors take product away from real fans, websites crash, and retailers deal with massive operational pain. EQL’s purpose-built solution puts brands back in control. With infrastructure that scales seamlessly to manage intense site load, a proprietary machine learning algorithm to beat bots, and maximum fairness for entrants, your launches can turn customers into fans. Since EQL’s first launch in 2021, we’ve facilitated over 1,000,000 first time winners in over 4,000 launches. We serve a broad set of industries including sneakers, collectibles, wine & spirits, cars, and art, among others. We’re proud to partner with the likes of crocs, Undefeated, Sullivans Cove, Extra Butter, Foot Locker, and many more. EQL supports 14 markets and 9 languages.