Bluedot

Bluedot is a versatile platform that offers a range of location-based services, primarily focused on enabling businesses to integrate precise geofencing capabilities into their mobile apps and websites. It provides high location accuracy, typically within 5-10 meters, using standard mobile phone hardware, ensuring efficient battery usage. The platform allows users to create unlimited geofences of any shape, which can be configured through a map-based UI or programmatically via RESTful APIs.

One of Bluedot's key features is its ability to track dwell time, entry, exit, visit frequency, and mode of travel, providing valuable insights for businesses looking to enhance customer engagement and experience. Additionally, it offers integrations with popular marketing automation tools like Braze, mParticle, and Salesforce Marketing Cloud, allowing for seamless integration into existing workflows.

Beyond geofencing, Bluedot also offers tools like Tempo, which calculates customer arrival times based on real-time location data, and Hello Screens, a dashboard for in-store staff to manage customer pickups efficiently. These features make Bluedot a comprehensive solution for businesses seeking to leverage location-based services to improve operational efficiency and customer satisfaction.